Benefits of Offering Free Wi-Fi to Your Business and Customers
In today’s world, free WiFi is an essential amenity for any business. Customers expect to be able to connect to the Internet while they are out and about, and businesses that offer free WiFi are more likely to attract customers and retain them.
There are many benefits to a small business that offers free guest wi-fi to its customers. Here are a few:
- Increased customer experience. Customers are more likely to be satisfied with a business that offers free wi-fi. This is because wi-fi is a convenience that many customers expect, and it can make their experience at the business more enjoyable. A study by Purple WiFi found that 71% of customers are more likely to return to a business that offers WiFi, while 64% said that they would spend more time in a venue with WiFi.
- Increased loyalty. Customers who are satisfied with a business are more likely to return to it in the future. This is especially true if the business offers other amenities that customers value, such as free coffee or a comfortable seating area. According to a survey by Small Business Trends, 62% of businesses that offer free WiFi see an increase in customer loyalty.
- Increased word-of-mouth marketing. Customers who are happy with a business are more likely to tell their friends and family about it. This can lead to new customers for your business.
- Increased website traffic and social engagement. Customers who are using the free wi-fi at a business are more likely to visit the business’s website. This is because they may need to access the website to check the business’s hours of operation or to find contact information. According to a survey by Cisco, 47% of customers are likely to share their location and other personal information with businesses in exchange for free WiFi. Businesses can use the data that they collect from customers who use the free WiFi to improve their marketing efforts and to better understand their customers.
- Increased sales. Businesses that offer free wi-fi have reported an increase in sales. This is because customers who are using the wi-fi are more likely to stay longer at the business and to buy more products or services. A report by Tech.co found that 79% of businesses consider offering free WiFi a competitive advantage, with many believing it to be essential to their operations.
Overall, there are many benefits to your business by offering free guest wi-fi to your customers. By offering this amenity, you can increase customer satisfaction, loyalty, and sales while offering a secure and worry-free Wi-Fi experience.
Smart Biz from SCTelcom is made for business. It includes:
- Full installation of the fastest, most reliable, and secure network.
- Business Grade Cyber Security: From POS to staff and customer guest networks, built-in firewalls and proactive network security traffic monitoring, SmartBiz protects you from cyber threats.
- Unmatched Network Solutions: SmartBiz fits your needs. From securing business-critical POS network systems to business-optimizing staff networks, to branded customer portals for customer networks, SmartBiz has you covered.
- Always On Connectivity: Network resiliency keeps your business running with a cellular connection if your fiber connection ever goes down.
- Content Filters: Provide a safe and secure Wi-Fi experience by blocking access to restricted websites, while being able to view employee usage.
- The CommandWorx app: Put the power of SmartBiz in your hands. Monitor and manage each element of the SmartBiz solution to match the unique needs of your small business. Set up service-specific networks, enable network security, create a branded customer Wi-Fi portal, and minimize costly disruption during network outages with cellular-based network resilience.
Get SmartBiz from SCTelcom – Call 877-723-6875 or visit www.sctelcom.net/smartbiz/
